::what's in a name::

who knew there were so many steps to starting a business? wouldn't it be nice if you could just slap on a name, print out some cards and be on your way? unfortunately, it's not that simple and surprisingly picking out a name isn't as easy as it looks either.

::naming your business::

domain names//

legalities//

copyrights and trademarks//

here are some steps to get your started...

1. pick a name//this could be your own name, a name that has sentimental value or personal meaning, something that reflects your business identity and/or indicates the product your are selling. (for example: you wouldn't name a locksmith company something like Mike's Tutu Shop. Now if I heard Iron Clad Co I might be more apt to thinking I could purchase some sort of security device there.

2. domain names//if you are planning on having any sort of web presence, you will need to do a domain name search and see if your company name is available. these searches are free, easy and quick. sometimes if your name is already taken you can contact the owner and see if he/she would be willing to transfer the name over. do not purchase a domain name until you have reserved your name with the state. You never know, someone might already "own" the name you want but just doesn't have a website.

3.legal ease//once you have picked your name and done your domain name search, you must reserve your name with the county and state in which you will do business. this reservation "holds" the name you have selected for an extended amount of time until you make your business a legal entity (i.e sole proprietorship, llc, corporation, etc.)

4. trademarks/copyrights//these guys right here are a must. if you want to protect your company name, trademark phrases, ideas, designs etc. you will want a trademark or copyright. the trademark application process is a doosy but can be done WITHOUT a lawyer. if you can read and follow directions, there is no reason why you cannot fill out your own application and save yourself 1000 dollars. I believe my trademark application for the name "isabella dean" was $325. a little pricey but nothing compared to paying that on top of lawyer's fees. this is a time consuming application process as well as one that takes forever to be approved. a registered trademark (you know the little r inside a circle) offers more legal protection but is not necessary for everyone. Check out for all the 411. If you are an artist, designer, author you will want to copyright your sketches, works, etc. Again visit the website for more information.